Kitchen Scissors Yangjiang Homelife Industry & Trading Co., Ltd. , https://www.kitchenutensil.de
"Environmental protection" into the 51st cabinet promotion hottest
With the advance of the May 1 promotion war, the major cabinet brands have also begun to usher in the first sales season this year. With the deepening of ecological concepts in recent years, coupled with the influence of smog and other weather, consumers will become one of the hot trends in this year's cabinet selection.
Environmental protection becomes a consumer trend
The reporter visited some home stores and found that the customers who buy cabinet products in the store are crowded with people. In order to understand the new trend of customers buying cabinets, the reporter immediately interviewed Mr. Song, who is buying cabinets. Mr. Song told reporters that the urban environment is getting worse and worse. It is vital to have an environmentally friendly home, plus children. Small, so the first consideration when choosing a cabinet is environmental protection. "Of course, the strength of the concessions is also indispensable," Mr. Song added with a smile. There are more and more customers with similar ideas from Mr. Song. The cabinet consultants at the store told the reporter that many customers are not consulting the price of the cabinet first, but whether the content of harmful substances such as formaldehyde and paint in the cabinet meets the national safety standards. attention.
A cabinet brand boss said that the environmental protection cabinet said, "If the 'green life' is a good idea for consumers in the home era, then the environmental protection cabinet is the brick and tile on the road to realize this dream. When the smog is swallowed by whales The power of China is over, and our cabinet companies have a responsibility to bring new product choices to consumers, to protect the last indoor air of consumers, and to keep their imagination about green life!"
It seems that after the smog and dust weather, the environmental protection requirements of customers for the home environment are significantly higher than before. Therefore, the environmental protection index of the products is highly valued when purchasing cabinets.
Environmental protection into the green industry chain
In the face of the kitchen cabinet promotion war that has already begun, various home stores are nervously preparing various activities and taking various preferential policies to seize market share. At present, most cabinet enterprises in China do not have strong design strength, and the development of cabinet culture is a process of accumulation and accumulation. Many enterprises have no strength and patience to invest. Compared with foreign brands, the natural gap is very large. Especially in design, our cabinets often stay in the initial stage of the simulation.
People say that looking at the quality of life of a family, cabinets are the most direct annotation. A master who does not have a high quality of life will naturally not spend too much effort on the details of the cabinet. The choice of the most extensive cabinetry is the basis of the overall atmosphere of a home. Introducing new materials and styles, the foothold of the business lies in the needs of consumers, and the most basic requirements of consumers for cabinets are clean, environmentally friendly and easy to care.
Key words in the report of the 18th National Congress on promoting ecological civilization, building a well-off society, sustainable development, and changing economic development mode will have far-reaching impact on the development of the cabinet industry. The trend of low-carbon environmental protection is undoubtedly the hottest focus. one. In mid-2013, the first-line cabinet brands will undoubtedly continue to explore energy-saving and emission-reduction measures, and will take greater steps in the production of environmentally-friendly cabinets. For example, the reduction and thinning of cabinets, the use of raw materials for cabinet production, and the environmental health performance of cabinet products themselves may all have new developments. It is foreseeable that in the battle for the May 1 home share, in addition to the existing price concessions, environmentally-friendly cabinets will definitely become the winners in the competition.
Therefore, environmental protection is not only a simple product appeal, but also reflects the technical capabilities and production concepts of cabinet companies. From material selection to production, from sales to service... The entire industry chain of cabinet companies must accept green assessments and accept the baptism of the market. This is not so much a product war, it is better to say that the comprehensive strength of the major cabinet companies.