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The cabinet industry microblogging is busy calling for the establishment of anti-counterfeiting mechanism
In today's knowledgeable and informatized, cabinet companies are becoming more and more aware of the patents of independent research and development products. However, even as more and more cabinet companies begin to apply for new product patents, there are still many companies that are pursuing profits and stealing patents.
The lack of standard standards in the cabinet industry has become a core element that constrains the development of the industry. Rights protection has become a common goal of consumers and cabinet companies.
Cabinet industry microblogging fake hot
At a time when the awareness of rights protection is gradually becoming popular, new ways of safeguarding rights such as microblogging and counterfeiting have become a bright color in the cabinet market of the new era, and there are numerous successful cases.
"Weibo can't be underestimated in showing strong social appeal. In addition to the mainstream media publicity, we will also publish news through Weibo every year. Weibo's propaganda is targeted and promotes our activities. It played a very positive role. In the past, our designers always asked the customer QQ number, but now they all say 'plus microblogging', and manufacturers also value their brand's reputation on Weibo, which has created Weibo anti-counterfeiting. Prevailing." A large cabinet store owner introduced this.
The popularity of Weibo has enabled cabinet companies to establish a wider circle of communication with their owners. While gaining the majority of “fansâ€, they have also increased their exposure. To a large extent, they have also raised higher levels of merchant integrity services. Requirements, many cabinet home improvement business owners said, "Only Weibo has received more praise, and more forwarding, enterprises will become more prosperous." "We also accept the supervision of netizens, and even welcome netizens to fight."
It is understood that many cabinet companies in Guangzhou are actively preparing for it, and some large brand building materials shopping network, home improvement company website "through", forming a network of home improvement building materials consumption, like a "net shopping overpass" for consumers to efficiently purchase. .
QR code anti-counterfeiting into fake technology
Brand is a very important intangible asset for cabinet enterprises. In order to protect the company's own intangible assets and valuable wealth, cabinet companies must effectively protect their brands. Anti-counterfeiting must also become the top priority of cabinet companies.
In recent years, the frequent occurrence of brand counterfeiting in the market has also made many cabinet companies realize the importance of brand anti-counterfeiting. In fact, brand anti-counterfeiting is not a simple one or two work. It is a project that requires all-round engineering. The emergence of high-tech anti-counterfeiting methods such as "two-dimensional code" has also brought about self-discipline and anti-counterfeiting in the cabinet home industry.
It is understood that the QR code can store rich product information, and it is not easy to be copied and stolen by encryption. The product information comes from the official release of the enterprise. The query channel is formal and professional, and the information source is reliable and authoritative, achieving the high efficiency of product information anti-counterfeiting.
Previously, due to the lack of anti-counterfeiting tools and other factors, the anti-counterfeiting effect of ordinary household manufacturers was not very satisfactory. The appearance of the two-dimensional code just makes up for this shortcoming. It has multiple anti-counterfeiting features, which can be carried out by means of password anti-counterfeiting, software encryption, etc., so it has strong security and anti-counterfeiting performance.